NOUR means “light” in Arabic.
We are illuminating solutions for a circular economy filled with regenerative accessories.
ZERO stands for our design philosophy.
Our vision is to create the world's first zero waste luxury brand.
Our planet doesn’t need to suffer for us to create beautiful things.
With nature as our guide, we’re innovating and pushing the boundaries to prove we can create beautiful, high-performance luxury accessories in transparent and circular manufacturing cycles that result in zero waste.
Our first product is the world’s most sustainable luxury handbag for professionals! We’ve engineered and designed materials that are performance driven without sacrificing style for sustainability. The core of the handbag is plant-based, meaning after a lifetime of wearing, it can eventually return to the soil as nutrients in a biological cycle.
We know that the future is circular and we can return the Earth back to its abundant, natural state.
Born and raised in Southern California, I spent my childhood outdoors playing sports and my summers at the beach. Overwhelmed and frustrated at the amount of pollution infiltrating our oceans and landfills, I tried my best to reduce my consumption of single-use plastics. But as a working professional, I couldn’t find a beautiful handbag that was both sustainably made and had the necessary pockets for my reusables.
When the book Cradle to Cradle fortuitously fell on my lap, I knew I had my answer: we can learn from nature and redesign the way we make things. Inspired to put the framework in action, NOUR ZERO is for people who want to leave the planet better than we found it.